REMC/370/A1 – WG 004 request for promotion and marketing budget (Closes 25-Oct)

starts on 25 September, 2019 ends on 25 October, 2019

Should the US vote to approve Recommendation A1 from WG 004 for a budget request to IEC Central Office in pursuit to professionalize the marketing and market intelligence activities of IECRE, and to generally provide a meaningful budget for promotion and marketing?
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A.1.1 Background:
The TOR of WG004 includes the activity to “Make the promotion of the IECRE services efficient and powerful by coordinated/collective efforts and measured results.”

At the WG004 meeting on 16 September 2019 in Tempe, AZ, USA, the participating workgroup members have concluded that a more professional marketing approach for IECRE is needed. Foremost important, the markets need to be better understood. Secondly, the promotion budget must be significantly increased to enhance IECRE system visibility in the markets served. Third, the OD structure of the PV-OMC needs to be newly designed so that it would become marketable. This recommendation A.1 deals with the portion of the conclusions and recommendations of WG004 that are related to market intelligence actions as well with the market intelligence and promotional budgets.

Refer to the WG 004 report REMC/370/R for further details.

NOTE: This recommendation will be discussed and voted upon at the REMC meeting in Feldkirch, Austria 2019-11-18.

NOTE: USNC/IECRE ballots are to be submitted within thirty days to allow for resolution of any comments prior to the IEC deadline.

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